Our Story

On Beginnings

Founded in 2020 by Saloni Jain, a NIFT Delhi alumnus, House of Saloni Jain embodies a bold and experimental spirit, born from years of hands-on exploration with fabrics and techniques. Saloni’s creative approach is deeply personal, drawing from her experiences and a keen eye for humor in the everyday.

Founded on the belief that fashion should challenge conventions and embrace the unexpected. Saloni's design philosophy is deeply personal, driven by a constant curiosity to explore new horizons, while celebrating the beauty found in the imperfections of life. Each garment created is an exploration of individuality, designed to provoke thought and spark emotion.

On Foundation

Based in India, we are deeply rooted in local craftsmanship, working closely with diverse craft clusters across the country and celebrating a rich variety of handcrafted fabrics and techniques. We proudly source all our materials locally, with hand weaving and flat knitting serving as the foundation of our surface design and creative process.