WE PUSH THE BOUNDARIES OF INDIAN KNITWEAR
Founded in 2020 by NIFT Delhi graduate Saloni Jain, the label reinterprets fashion through considered knitwear, surreal humour, and cultural memory. Balancing precision with play, and design with an intentional lack of seriousness.
Shea Butter
Natural moisturizer loved for its ability to soften and hydrate skin. It also has anti-inflammatory properties that can soothe irritation and redness.
Pomegranate
Pomegranates are rich in antioxidants that fight free radicals, which can damage skin cells and contribute to wrinkles.
Vitamins C & E
Vitamin C is a champion for a brighter, more even skin tone. It helps reduce hyperpigmentation and discoloration, leaving you with a radiant look.
01
good ideas and bad explanations
02
if it feels fun, it’s probably right
03
we promise it means less than you think
We’re having a good time. Join if you like.
In Print
Featured in print across select fashion publications.
Elle India 2025
Verve India 2020
Vogue India 2021
Vogue India 2025
Grazia India 2024
Vogue India 2025
Elle India 2025
Verve India 2020
Vogue India 2021
Vogue India 2025
Grazia India 2024
Vogue India 2025