_{House of Saloni Jain was founded by designer Saloni Jain in 2021 in New Delhi, India. Born from a lifelong fascination with craft and absurdity, the label challenges conventions of fashion by weaving together surreal humour, cultural memory, and bold eccentricity.} As the first knitwear brand of India, House of Saloni Jain pioneers an entirely new category in the country’s fashion landscape. Dedicated to the designer’s mother, a passion for culture inspires Jain’s ready-to-wear and accessories collections for men and women. Rooted in a maximalist way of life, the brand explores universal gestures of beauty and taste, from the homemade and handmade to the decorative arts, cinema, painting, and sculpture. House of Saloni Jain positions clothing as costume, fantasy, and escape. 

_{Over the years, the brand has been featured in leading publications including Vogue, Grazia, Elle, Verve, and The Economic Times, and has created collections that merge humor with theatrical storytelling. Known for its bold dialogue and surreal imagery, House of Saloni Jain has staged editorials and campaigns that juxtapose Indian cultural roots with a global avant-garde spirit.}

_{Today, based in New Delhi, House of Saloni Jain is an independent label shaping the future of Indian knitwear and beyond. With its growing presence online and across leading multi-brand boutiques in India and oversea, the brand continues to astonish with creations that captivate, shock, and delight- inviting the world to embrace fashion that does not ask to be taken seriously.}